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12/02/2011 Prime Strategy

WordCamp Tokyo 2011

WordCamp Tokyo 2011 was held on November 27th at Rakuten Tower in Shinagawa.

WordCamp Tokyo 2011 スポンサーバナー10 members of our staff attended, including Mr. Omagari in charge of sales and Mr. Tohi in charge of pamphlet and ticket designs. WordCamp is a successful event that many people blog about, so we hope to deliver you an information-packed report (it’s really long). It was a very large-scale event but it went off without a hitch and we learned so much from the sessions. Thank you to everyone who attended and all the staff and administration.


Prime Strategy’s booth

WordCamp Tokyo 2011 Event Summary
WordCamp Tokyo 2011
Sunday, November 27th, 2011
Rakuten Tower 7F (Shinagawa Seaside)

WordPress Operating Principles

講演する大曲Our manager Mr. Omagari gave a lecture on “WordPress Operating Principles”.
It was a full-house event in the technical track that discussed the theories and principles behind operating WordPress in a “back to basics” format.
Knowing operating principles = understanding WordPress. With this knowledge in hand you can quickly understand the cause of errors when they occur, and perform proper implementation when you are developing. This way of thinking is essential for everyone who is using WordPress for development.

These are principles that we have learned not from publications or websites but from our own experience in development. Mr. Omagari explained the four phases of operation and what to do in each phase.

  1. Activate and initialize
  2. Request parsing and obtaining sampling conditions
  3. Database requests and deciding display contents
  4. Display articles from the database using your templates

おかげさまでご盛況いただきました。There was a lot of information packed in this 20 minute session, so much that you could probably fill hours with its content. Thank you to everyone who attended.


アンカンファレンス開始前のデザイナートラックWe attended the designer track. This was our second unconference since Kobe. The facilitator was @understandard and he ran into some trouble, so one of our staff volunteered as moderator. A lot of opinions were shared about whether to start with design or plugins while discussing the topic of “CMS design troubles”. Of particular interest was the opinion that creating images is a great chance to communicate with the client instead of just having them update the CMS contents alone.

Session Report

These are just the sessions that our staff members were able to attend.
For the full list of sessions as well as slides and videos, please visit the WordCamp Tokyo 2011 official site.

Escape from Being a WordPress Beginner

WordPress 初心者から脱出Speaker: Mr. Shimono
This session dealt with the issues beginners stumble upon with WordPress. The part that stood out most in our minds was the installation of WordPress. We thought WordPress is fairly easy to install, even for beginners, but there is an even easier way to install using Sakura Cloud’s rental servers: quick install. Use that if you need help.

Using Analytics Tools to Improve Your Blog

Speaker: Mr. Harumoto
Until now WordCamp had been geared towards engineers, designers, and developers, but this WordCamp had information relevant to bloggers who use WordPress to transmit information. This session taught bloggers who had never even looked at analytics tools how to use them, and expand their usage of WordPress. Mr. Harumoto’s message was clear: “There are many analytics tools but Google Analytics is just fine!” We hope to direct our own customers to using Google Analytics, which is already included in our construction package.

WordPress Site Construction Workflow

早く・良いものを作るための、WordPressサイト構築ワークフローSpeaker: Ms. Horiuchi
This was the session our company staff talked about for days afterward. The contents were something we could use immediately in our own business, but what stood out most was the Dashboard customization introduced in the “One More Thing…” segment. The more you develop for large-scale sites, the more complex for the Dashboard can get, but the one Ms. Horiuchi showed was nice to look at and easy to use with very fine-detailed customization. Designing the Dashboard is something that is often overlooked in a tight schedule, but we re-learned its importance today.

How to Design an Easy-to-Update Original WordPress Theme

Speaker: Ms. Ito
This session showcased design points for a WordPress-implemented site. The most important step is to learn all about WordPress itself and how plugins work.

Design flow:
  1. Learn the idiosyncrasies of WordPress and plugins
  2. Plan your design
  3. Make your design

It’s important to follow #1 and #2 in order to prevent unnecessary editing after the fact.

WordPress Now and Hereafter

Speaker: Ms. Takano
She explained the difference between and, and the history of WordPress and its future plans, as well as changes made until now and the features added to the newest version. Attendees learned the real numbers regarding the share of WordPress sites, something that they could find useful when explaining to prospective clients.

WordCamp Tokyo Staff Recommends! Interesting WordPress Plugins and Themes

WordCamp Tokyo スタッフおすすめ! WordPress の面白いプラグインやテーマカスタマイズSpeaker: Mr. Hoshino
It would be an exaggeration if we said he introduced the most exemplary WordPress plugins. There was a demo of “Custom Field Template” and connecting to a web API, making it a very good session for designers taking the first step towards WordPress customization. Viewing the presentation made you want to operate themes and plugins on your own. We were very glad to see our own plugin “001 Prime Strategy Translate Accelerator” introduced, so thank you very much!

Responsive Publishing for the Future

Speaker: Mr. Komori
Mr. Komori is famous for his published works such as “100 Things You Should Know About Web Design”, and his session dealt with something you hear about a lot recently: responsive web design. With the spread of smartphones and e-readers, there is a need for optimized and flexible displays for each device. The session stressed the importance of learning HTML 5 in order to cope with this new future.

Contents Strategy for Next-Gen CMS

Speaker: Mr. Hasegawa
WordPress supports a lot of users. So it’s important to sound the alarm about traps that are easy to fall into. This means knowing what you want to make before you begin to use WordPress as a tool. Not just WordPress, but all CMS aren’t just a tool to keep your contents safe. If you create on WordPress, then there is the possibility that you cannot create a site using the most important contents. WordPress isn’t for bringing your contents to life, but rather your contents are made to be put into WordPress.

This session really made you think about what you need to do with CMS. If you worry only about design or techniques, then you forget to focus on making the essential contents. Mr. Hasegawa’s session made us feel refreshed and ready to create sites with the focal point being the contents from now on.

Practice! Make a Mobile & Multiscreen Original Theme


Explaining mobile site design

Speaker: Mr. Taniguchi
There is a rapidly increasing demand for mobile sites. This presentation included demos and videos that made it very easy to understand even for people who had never dealt with the topic. He introduced jQueryMobile and media queries, as well as the technology behind them for people who have only heard the names. It was a session that made you want to use your new knowledge to actively develop mobile sites. Mr. Taniguchi has written a book, “iPhone+Android Mobile Sites for Beginners” so please give it a read.

WordPress High Performance Tuning Reloaded

WordPress ハイパフォーマンスチューニング ReloadedSpeaker: @wokamoto
It was a quiet session but full of fire. The number one headache for WordPress users is performance. The speaker introduced many techniques and approaches to speeding up WordPress, and explained in length the process from analysis to improvement. His main focus was on back-end (server side), but he also touched on the front-end (client side) and mentioned plugins and methods to speed that up as well. We can all create faster, better sites now.

Panel: Making the WordCamp Tokyo 2011 Official Site

WordCamp Tokyo 2011 公式サイト

WordCamp Tokyo 2011 site

Speaker: WordCamp Tokyo 2011 Official Site Team
Discussion with the team who made the WordCamp Tokyo 2011 official site, @understandard, @terkel, @uetsuhara, and @odyssey. The regulations for the WordCamp site had changed, so we heard about the difficult time they had editing the theme, adding plugins,and not being able to connect to the server, etc. On top of that, they only had a week to complete it, and went straight to HTML mockup without making a PDF, and had to design moving buttons in CSS3. The web designers’ process also changed with this method.

Lightning Talk

WordCamp always ends in a lightning talk session. This session had five very powerful speakers.
For more information on the speakers, please visit (Japanese only)

  • Mr. Ono
    Introduced an e-book called “Understanding WordPress in Half a Day”, the idea of which he got from a workshop at WordBeach Nagoya. Full house!
  • Mr. Nakano
    He moved his blog from Ameba to WordPress and loves it! He really is a blogger who can take perfect pictures.
  • Ms. Tokuo
    Talked about wanting to work with WordPress after realizing she had been on group dates but never touched WordPress!
  • Ms. Toriyama
    Talked about making the plugin WP-Furigana. Creators who have concrete ideas are very enviable.
  • Mr. Ogushi
    Quality, cost, power, speed; WordPress is the best, yea!
    Let’s Enjoy WordPress.



Company staff who attended


Our sponsor booth was popular


Taking pictures all over the event


The biggest main stage


Afterparty on the 8th floor with an ocean view


Original Wapuu cake at the afterparty

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